Saudia to Participate at Arabian Travel Market 2022

The airline will launch brand new in-flight entertainment system Beyond and new SAUDIA Business initiative at Arabian Travel Market 2022

Jeddah, 7 May 2022 – Saudi Arabian Airlines (SAUDIA) will be showcasing its brand new 3-level stand with innovative features and products at Arabian Travel Market (ATM) 2022 from 9-12 May in Dubai.

The SAUDIA stand at ATM 2022 aims to provide the visitor with an immersive experience of the airline with a well-rounded tour of the products, services & technologies onboard. It has six interactive areas featuring the airline’s global network, its modern fleet, its premium Alfursan lounge, onboard amenities, brand new in-flight entertainment system ‘Beyond’ and SAUDIA holidays.

The SAUDIA Alfursan lounge hospitality team will be the host at the stand. The futuristic exhibit utilizes a state-of-the-art digital display that will be seen from both inside and out to catch visitors’ attention. In addition, the latest SAUDIA Economy and Business Class seats will be on display. Visitors can also experience the latest SAUDIA app and a range of SAUDIA global destinations.

SAUDIA CEO, Captain Ibrahim Koshy, said, “Our stand will offer travel industry visitors a chance to experience the airline’s signature products. Excitingly, we will also reveal the all-new IFE System Beyond, and SAUDIA Business, a new B2B travel solutions for Corporate, Agency & MICE clients at the ATM. We look forward to welcoming everyone there.”

Apart from showcasing the airline’s latest products, SAUDIA will continue its efforts to promote the rich culture and tradition in the Kingdom of Saudi Arabia to achieve the aspirations of the Saudi tourism ecosystem, which is in harmony with Saudi Vision 2030.


“We’re proud to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage and stunning biodiversity to the world. We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity.” said Captain Ibrahim Koshy, CEO, SAUDIA.

SAUDIA has successfully participated in the previous editions of ATM. In 2019, SAUDIA’s hospitality and its innovative stand won the ‘Best Stand Personnel’ and ‘People’s Choice Award’.

The SAUDIA stand is located in Hall 4 stand number ME4310 at the Arabian Travel Market.

About Saudi Arabian Airlines (SAUDIA): 

Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company is one of the Middle East’s largest airlines.

SAUDIA is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO). It has been one of the 19 member airlines of the SkyTeam alliance since 2012. 

SAUDIA has received many prestigious industry awards and recognitions. Most recently, it was ranked a Global Five-Star Major Airline by the Airline Passenger Experience Association (APEX), and the carrier was awarded the Diamond status by APEX Health Safety.

For further information on Saudi Arabian Airlines, please visit

Media Office: 

Saudi Arabian Airlines Headquarters 

Jeddah 21231, Kingdom of Saudi Arabia