SAUDIA Concludes Promotional Campaign Held as Part of Diriyah Abb Fia Formula E Sponsorship

‘Take Your Seat’ campaign was massively popular with speed-lovers around the world.

DIRIYAH: The Saudi Arabian Airlines Group (SAUDIA) concluded its promotional campaign ‘Take your Seat’ organized in association with the fourth Diriyah E-Prix held as part of Season 8 of the ABB FIA Formula E World Championship. Targeted at speed-lovers and fans of the electric racing competition all over the world, SAUDIA’s campaign covered the inaugural race of the 2022 Formula E season. This edition also marked the fourth consecutive year that Diriyah hosted the race.

Saudi Arabia’s flag-carrier airline was the official partner and carrier of the ABB FIA Formula E World Championship. With its runaway popularity on social media platforms, the ‘Take our Seat’ campaign provided the fans with great new content about their favorite motorsport besides an opportunity to win a ticket to the final race of the season and customer loyalty perks and discounts on travel bookings to all of the season’s 16 races with SAUDIA and its SkyTeam partners.

Khaled Tash, the Group Chief Marketing Officer of SAUDIA, said “The Electronic Village at Diriyah E-Prix’s SAUDIA Discover E-Zone proved to be extremely popular with racegoers who got to experience the Formula E racing car simulators. They also got to fly an airline virtually with SAUDIA’s Boeing flight simulators,” he said.

Tash said that the campaign’s primary goal was to familiarize people with Formula E as well as the cities in which the season’s races will be held, starting with Diriyah, the birthplace of the First Saudi State and the Kingdom’s home of culture and heritage.

The campaign also helped fans learn more about one of the world’s most competitive racing series. As part of the partnership between SAUDIA and Formula E, unique virtual experiences were offered to fans though the campaign’s webpage at

The campaign gave fans the opportunity to win premium tickets to any of the season’s E-Prix races, along with 5,000 free miles on the airline’s Alfursan loyalty program. As part of its sponsorship of ABB FIA Formula E, SAUDIA showcased the best options to travel to the season’s host cities, including Rome, Berlin, New York, London, Seoul, and Jakarta, encouraging fans to experience the excitement of the sport first-hand.

SAUDIA’s partnership with Formula E is one of the several ways of the airline to bring together people from around the world and strengthen the bonds of fans in the Kingdom and abroad with the motorsport they love. The airline and the SkyTeam alliance it belongs to will be serving all the host cities of the season.